Grow Your Social Media Following with a Simple T-shirt Give-Away Contest.
Social media has gotten a little predictable these days.
As consumers, we have gotten pretty good at scanning our social media platforms for content that is actually relevant and exciting to us.
At the height of Instagram’s popularity, we freely gave away our email address in exchange for the promise of free webinars. We followed and liked our way through the platform with blissful ignorance not knowing that in 2021 we would find ourselves collectively fatigued by the same content that used to engage us.
What’s changed? The abundance of social media ads using the same sales tactics feels, well, redundant. It’s not to say that social media ads are dead but they are definitely due for a make-over.
So what’s the solution?
A social media ad that uses this unexpected marketing tactic: A t-shirt giveaway.
Yup. A branded promotional product is still a highly effective marketing tool that you probably aren’t even using.
Consider this statistic:
“Adding a promotional product to social media ads increases the effectiveness by up to 44%. (Source: PROmotion Marketing, LLC)”
So why should I give away t-shirts in my social media ad?
The power of generosity still excites consumers in 2021 but cutting through the noise means creating elements of surprise and boring ads just don’t surprise us anymore.
However, a tangible free gift like a custom screen printed t-shirt from a newly discovered brand is exciting! There’s a reason why merch is such a successful marketing tool for musicians, sporting and marathon events. Merch creates communities and according to ASI Central –
“Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising. “
It makes sense! Humans still like tangible things and the tactile experiences that come with them but not any old free promotional product will do.
A quality custom screen printed t-shirt featuring artwork that is targeted to your audience is a must in order to create a successful social media ad campaign
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Let’s explore how to set-up an Instagram Ad T-Shirt Contest with Seattle Screen Printing: